I am and have been a pioneer in the business entrepreneurial space since I was 19 years old owning my first business 33 years ago. At 52 years old I have multiple businesses and commercial properties in both Australia and New Zealand Retiring at the age of 45 years old. I was broke at 35 years old
What lead me down the mindset of endless possibilities was growing up a Māori boy in a world I never felt a part of, in government social welfare housing with a solo mum and 3 kids, in the roughest neighbourhoods in Wellington NZ a place called Porirua classified back then as a low social economic gang affiliate area.
I knew at 5 years old even though I saw too much violence and witnessed things kids should not see, I Knew I was going to be a millionaire, what I did not know at the time was I was going to go on and change the world in a way that hadn’t been thought of.
These skill sets that I learnt over time did not come without hiccups, pitfalls, failure, and despair. Turning to drugs, alcohol, womanising, and gambling, as I had not learnt how to deal with the trauma that was trapped inside of the small boy who built barriers of protection around the sensitive areas to deepen the wounds, so they became numb.
After decades of searching for answers and many mountains climbed I finally cracked the code to greatness in all areas of life which I can now teach along with Jeffery Troy and Tops we have streamlined a crystal clear road map that we will walk with you step by step, releasing you from the shackles of slavery in all areas of your life, you will take with you this road map that you will add onto for the rest of your life and teach it to your kids so they don’t need to suffer like we did.
The trauma STOPS with us. Don’t pass it on. The only thing you will pass on to your kids is the road map to success they will live this though your eyes your teachings your way of life.
We look forward to our journey of greatness with you!
My life objective is turning people into weapons. With over 25 years of training, fitness, and professional fighting experience under my belt my approach to coaching and your goals are not for the faint of heart – but the results do speak for themselves.
My protocol was built upon the key foundations that have pushed me through my own struggles and have helped me to surpass all goals I’ve set forth for myself – and implement these methods with my clients and people.
I’m an Australian K1 kickboxing champion, I own multiple gyms, and I’ve travelled the world teaching strength and conditioning.
But today, my biggest passion is bringing this groundbreaking regimen that will bury your old self in the dirt and help build the man you want to become.
Elements of brute force and strategic implementation are key to way toward accelerating and accomplishing goals.
I have a no fucking around attitude and that’s why what I do works!
What I represent is not only geared towards fitness but a conglomeration of Mentality, self-help, and wellbeing.
My system is expertly curated to unlock people’s full potential physically and mentally.
Every step, every rule, every protocol involved in my systems work to chip away at those parts of you that are holding you back and reveal the potential that’s been lying dormant for far too long.
My focus and purpose are to Rewire your psyche, transform your body, and begin living the life you’ve been denying yourself through your bad habits and excuses.
Discipline is simply remembering what you ACTUALLY, want.
Unlock the BEAST.
Global Mindset, Leadership & wellbeing coach, Nutritionist & Mental health expert.
His mission is to “build better humans”.
The passion to change, save, realign, and redesign lives came from growing up homeless on the streets at 12 and seeing the health issues within Aboriginal communities from a young age!
Jeff grew up on one of Australia’s most notorious streets, Eveleigh St. Redfern becoming a by-product of the environment, spending over 20 years in custody as a bank robber losing both parents to cancer whilst he was in custody and not being a role model to his children for those year’s built the resilience, strength & vulnerability of his teachings today!
Jeff also endured losing a brother & sister to suicide, another brother to lung cancer, and another brother to a preventable health issue. Jeff’s passion is to “change & save lives”.
Jeff has worked with global businesses & leaders, CEOs, professional sporting teams, schools, juvenile justice centres, corrections, and health services, sharing the message stick of knowledge.
His clients include the Department of Defence/ Health/Communities & Justice, NRL, Ministry of Health, NSW Health.
I have been a combat athlete and coach since the age of 9 yrs. old and I’m currently 51 years of age and been an endurance athlete for over 25 yrs. cycling from Melbourne to Sydney on numerous occasions as well as Sydney to south Australia, I have also done a series of ultra marathons and marathons as well as some long-distance swims.
In my years as a combat/fight athlete/coach i have worked with world class fighters and coaches and currently work with Australian and world class level fighters in all aspects of their training E.g., technical training all the way to their strength and conditioning training.
I also work in the mental health sector and am a qualified level two coordinator of supports as well.
I have a Diploma in community services with over 8 yrs. experience working in this field with clients with high complex behaviours ranging from clients incarcerated to working in mental health facilities and clients out in the community.
I am so passionate about this field and can’t wait to help direct Men who are struggling with addiction or mental health issues as I’ve had my share of substance abuse issues in the past and had three stays in mental health facilities myself and have also been homeless on a few occasions due to my own personal battles.
I have also led an extensive criminal life and am passionate about directing people away from that life as i personally witnessed the carnage it caused to everyone around me involved whether it was other criminals or my family, mainly my three children and partners as i was involved with a Notorious crew and underworld figures.
